One-quarter Inch Thinner Toilet Paper

It’s not your imagination that the toilet paper seems to be getting smaller. I recently noticed the new toilet paper roll had a lot of play on its holder. I compared it to the empty discarded roll and it is, in fact, one-quarter inch narrower. Manufacturers are smart in that they don’t raise the price, but give you less for the same price. This has been happening for years, if not decades, but this was noticeably smaller. You get fewer tissues in a box; less coffee in a bag; and now thinner toilet tissue. There were no announcements either. No “new and improved.” No “smaller and better.” No mention of it. Just wanted you to know I noticed. Can you think of any other examples?